supermarket ripoffs manufacturers lies

Today at lunch with a bunch of coworkers/friends the conversation turned to the difficulty in figuring out prices in supermarkets. For the same item you can see prices figured in ounces or pounds. For others it might be per item but then the items are of different weights. You have to be smarter than a fifth grader just to remember the weights and measures. The manufacturers lower weights (potato chips, cereal, coffee) have items in many different weights (cereals and candy bars) shrink size (toilet paper for example).
None of really think that prices will not go up but NONE of us like being treated like we are fucking morons. We know that it is a ploy to confuse us. We are confused but know the water is being muddied on purpose. It is only making people sure that there is an attempt to lie to us on a massive scale. It is a pity because it is ruining trust in corporations and what we expect from them. I have watched and have seen that inflation is going up. I expected prices to rise. I did not expect it's rise to be camouflaged to try to hide it's rise in the hope that I would not notice it. Guess what? I noticed and so do most people. WE are not stupid and don't like being treated as if we were.
I think that is all I have to say about this for now except I don't think that corporations will ever admit it unless they have no choice.